Teaching Old Dogs New Tricks: Driving Corporate Innovation Through Start-ups, Spinoffs, and Venture Capital, Paperback - Tom Waters

Detalii:

This book is for corporate managers with a mandate for innovation, but no idea how to make that happen.C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employees ideas in a manner that doesnt cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development.Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their million-dollar idea to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?Book specifications:Dimensions: 229 x 152Author: Tom WatersCover type: PaperbackPublishing Year: 2022Publishing Month: 11Pages: 190Language: EnglishPublisher: Business Expert PressWeight: 263 g

Preț:

121.51 ^RON

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Vânzător: Elefant.ro
Brand: Business Expert Press