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In a time before television and radio were mainstays in people’s homes, the poster was the most effective means of mass communication. In Britain during the First World War, in order to maintain enlistment into its first mass army, the Parliamentary Recruiting Committee in 1914 called upon the print and advertising industries to create arresting poster designs. These ranged from images cheerily promising adventure and fulfilment to others that pricked the conscience. They were easy and quick to produce and appeared everywhere—on buses, billboards, and public buildings—to keep the essential messages fresh in people’s minds.The war savings poster was by far the most widespread during the First World War. Armed forces and their populations at home needed to be sustained, and the mounting cost of war meant that every nation had to turn to its public to help finance the war effort through bond and loan schemes. In promoting these, some of the war’s most iconic images arose from around the world. The posters also
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