Vândut de elefant.ro
Marketing matters just as much, if not more, during economic recessions In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep, devastating cuts into their Marketing departments. These cost-saving measures caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme disinvestment in marketing resources hinders a firms ability to position its brand in the hyper-competitive landscape of a recession. To prevent this from happening again, we must understand the motivations and perceptions that drive firm financial decisions, and review some of the miss-steps marketing departments make when the tide goes out.To do this, we explore: How recession impacts the A/E/C Industry Firm psychology and how it impacts Marketing departments 4 recession action steps to take immediately 10 Activities Marketing Departments Should Do Every Year to improve agility and strengthen team commitment and morale
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Vânzător: Elefant.ro
Brand: Gonogo Consulting
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