Vândut de elefant.ro
This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashis interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlés success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among todays successful Swiss companies.
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Vânzător: Elefant.ro
Brand: World Scientific Publishing Company
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