Customer Portfolio Management. Creating Value with a Large Leaky Bucket of Customers, Hardback - Michael D. Johnson

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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Publisher: MIT Press LtdAuthor(s): Michael D. JohnsonIllustration(s): 15 FIGURESNumber of pages: 144Publication date: 2025Dimensions: 236 x 160 x 20Cover type: Hardback

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Brand: Mit Press Ltd

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