Brand Sense | Martin Lindstrom

Detalii:

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.

Preț:

101.00 ^RON

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Alte detalii:

Vânzător: Carturesti.ro
Brand: Kogan Page Ltd